Wellness & services · 2026
A brand and digital experience that brings NewU’s services, treatment pathways, and membership offer into one clearer story.
The starting point
NewU is a wellness business in San Jose. Its offer reaches beyond a single IV session, with treatment pathways, memberships, and provider-guided services. The website and campaign materials need to help a visitor understand those choices without making the first step feel complicated.
Our work brought the brand, website, and campaign presentation together around that customer journey: understand the service, find the relevant pathway, and book a conversation with the care team.
The idea
01 / Identity
The identity combines a distinctive wordmark with blue, amber, and green. It gives the team a recognizable language for the website, printed materials, and campaign creative.
The brand kit collects the marks, color system, and typography in one place. That matters when several people are making materials for the same business.
02 / Customer journey
The website organizes services alongside treatment plans and memberships. Visitors can explore the options and move to an appointment booking path.
The same offer needs to make sense after someone leaves the website. Campaign assets and everyday materials carry the identity into the next interaction.
03 / Across touchpoints
A business card, a brochure, an email footer, and a gift bag all become part of a customer’s impression. The shared project files bring those applications into the same design language.
That is the practical value of a brand system: the next piece starts from an established foundation.
The work so far
This case study brings together the identity, website, and campaign work from the 2026 project.
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Your next step
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