Technology & entrepreneurship · 2026 campaign in progress
A coherent campaign identity for the Cameroon International Tech Summit, from the main announcement to regional innovation weeks.
The starting point
The Cameroon International Tech Summit brings technology, entrepreneurship, talent, and investment into the same conversation. Its communication spans the main summit, regional innovation weeks, partners, and participant groups.
The challenge is consistency at that scale. Each announcement has to communicate its own purpose while still looking and feeling like part of CITS.
The idea
01 / Identity
The campaign uses a strong purple foundation, bright accents, and a clear typographic hierarchy. The summit mark anchors the system across the different formats.
The master creative gives the team a starting point for announcements, partner communications, and countdowns.
02 / Regional reach
The archive includes English and French announcements and campaign materials for regional innovation weeks. A local message can foreground its city or program while retaining the national identity.
That consistency also extends to the event materials: participant and organizer badges, backdrops, and banners.
03 / Digital experience
The CITS website presents the program, participation opportunities, and partner information. It serves as the shared destination behind the campaign’s many invitations.
The design work gives those touchpoints a recognizable visual thread, so someone arriving from a regional announcement can identify the larger summit it belongs to.
The work so far
The 2026 campaign is ongoing. This story covers the national identity and its regional applications developed so far.
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