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Music, culture & events · 2026 campaign in progress

One festival. Many ways to be part of it.

A bold identity and campaign system for the audiences, artists, exhibitors, and communities that make CIMFEST happen.

ClientCIMFEST
The workBrand system · Campaign creative · Digital experience
LocationBuea, Cameroon
CIMFEST 2026 presentation cover
A CIMFEST 2026 presentation cover from the campaign archive; event details reflect that asset’s production date.

The starting point

A festival speaks to more than one audience.

An attendee wants to know what is happening. An artist needs a way to participate. An exhibitor needs to understand where their business fits. A sponsor needs a different conversation again.

CIMFEST brings music, culture, and commercial activity together. Our creative work gives that range a recognizable identity while making room for the different invitations the festival needs to send.

The idea

Keep the festival recognizable. Make each invitation specific.

01 / Brand system

An identity built to travel.

The expressive CIMFEST mark, high-energy color palette, and display typography carry the festival’s personality across formats.

The shared brand assets include logo variants, graphic elements, and a guide. Campaign pieces can change their subject without losing the connection to the festival.

CIMFEST logo and brand elements from the brand guide
Elements from the CIMFEST 2026 brand system.

02 / Participation

Give each audience its own invitation.

The campaign archive includes calls for artists, DJs, volunteers, exhibitors, and sponsors, alongside activity announcements. The design system supports those distinct messages.

The digital experience gives the festival a place to bring its program and participation paths together. The work is about helping someone find the part of CIMFEST that matters to them.

CIMFEST activity announcement campaign artwork
An activity-focused creative from the 2026 campaign.

03 / Experience

Carry the energy beyond the screen.

The project extends into festival materials, ticket designs, signage, and CIMFEST Cares applications. Those touchpoints give the identity a life beyond a social post.

The visual language connects the promotional work with the environment people encounter when they arrive.

Festival exhibition area in the CIMFEST source photography
Festival photography from the shared CIMFEST project archive.

The work so far

A shared language for a many-sided event.

  • A festival identity with reusable marks and graphic elements.
  • Audience-specific campaign materials across participation categories.
  • Brand applications spanning digital promotion and event materials.

The 2026 campaign is ongoing. This story covers the identity, creative system, and event applications developed so far.

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